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Archive for the ‘Event Details’ Category

Schedule of Events

Tomorrow’s event has a full lineup of chefs, free food, free bags, great information and more. Don’t miss it!

10:00 – 10:30

Press Conference
Mayor Antonio R. Villaraigosa, Councilwoman Jan Perry, Deputy Secretary of Trade Development Robert Tse, L.A. County Agricultural Commissioner Kurt Floren

ALL DAY: 10:00 – 2:00

Fruit & Vegetable Samples – Taste the Harvest Booth

Tomato & Mozzarella Caprese Salad – Worldwide Produce Booth

Exhibition of 20 Finalists from the Open Ideas Competition: Redesign Your
Farmers’ Market – GOOD / Architects’ Newspaper / UEPI Booth

Free bags dyed with fruits & veggies from ECOBAGS and Fresh Pressed – GOOD Booth

Afghan Food Samples – East & West Gourmet Afghan Food Booth

Nutrition & Diet Information – Ask a Dietitian Booth

Live Music and Entertainment

11:00 – 12:30

Chef Jeffrey Saad, Spice Smuggler
Chef demonstration SEE-LA Booth

11:30

Salsa Tasting Contest SEE-LA Booth

12:00-12:30

Erik Knutzen & Kelly Coyne, Homegrown Evolution
Self-irrigating planters demonstration GOOD Booth

12:30-1:00

Sara Marie Paul, Ramirez Farm CSA
Community supported agriculture discussion — GOOD Booth

12:30 – 2:00

Chef Tara Thomas, Traxx Restaurant
Chef demonstration SEE-LA Booth

1:00-1:30

Carrot Cake Cutting SEE-LA Booth

Mike Blockstein, Public Matters & Sharlene Gozalians, Healthy Eating Active Communities
Stories of Where Do I Get My Five? videos, and MarketMakeovers.org GOOD Booth

1:30-2:00

Tara Kolla, Silver Lake Farms
L.A. urban farmer, grower of flowers and loofahs GOOD Booth

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30 Years & Growing is next Thursday, September 3! We are busy putting together a fantastic day of programming including a press conference, entertainment, contests and most importantly, good food. Confirmed guests and activities include:

Mayor Antonio Villaraigosa, delivering remarks at a 10:30am 10:00am (new time!) press conference
Councilmember Jan Perry
Robert Tse,  Deputy Secretary of Trade Development, California Dept. of Food and Agriculture
Kurt Floren, Los Angeles County Agricultural Commissioner

Vance Corum, and other organizers of LA’s first farmers’ markets, including 20 original farmers and organizers from the first Gardena market

Evan Kleiman, chef/owner of Angeli Caffe and host of the weekly radio show Good Food on KCRW, will serve as emcee for the event
Jonathan Gold
, Pulitzer Prize-winning food critic for the LA Weekly will announce the winner of the Redesign Your Farmers Market contest (there’s still time to enter, deadline is September 1!), and serve as a Salsa Contest judge
Nancy Silverton
, chef/owner of Osteria Mozza, Pizzeria Mozza, and co-founder of La Brea Bakery
Jeffrey Saad, chef, Spice Smuggler, and runner up on The Next Food Network Star
Jaime Martin del Campo
& Ramiro Arvisu, chefs/owners La Casita Mexicana
Mary Sue Milliken
, chef/owner Border Grill and Ciudad
Susan Feniger, chef/owner Border Grill and Ciudad and Susan Feniger’s Street
Eric Lukosky, chef, The Farmers’ Kitchen
Claude Beltran, executive chef, Noir Cafe
Kenneth McCaskill
, chef of Engine Company No. 28
Tara Thomas, chef, Traxx Restaurant
Neal and Amy Fraser, executive chef and director of operations, Grace
Michael Cimarusti, executive chef, Providence
Eric Greenspan, chef/owner, The Foundry on Melrose
Christine and Robert Moore, Little Flower Candy Co.
Ben Ford, executive chef/proprietor, Ford’s Filling Station

East & West Afghan Gourmet Foods
World Wide Produce

Urban farmers from many local programs like the Stanford Avalon Farmers in Watts, Crenshaw High School’s Eco Club, The Garden School Foundation, 24th Street Foundation, North Hollywood Farmers and more.

A Taste the Harvest booth sponsored by SEE-LA offering free samples of seasonal produce from heirloom tomatoes to stone fruit, including chef demos, to be announced.

A Salsa Contest sponsored by SEE-LA and the Arts District/Little Tokyo Farmers’ Market. View the contest rules, anyone can enter! Contest begins at 11:30am.

A booth sponsored by GOOD, The Architect’s Newspaper and edible LA focused on design solutions for local food including Erik Knutzen & Kelly Coyne, Homegrown Revolution; Sara Marie Paul, Ramirez Farm CSA; Mike Blockstein, Public Matters & Sharlene Gozalians, South L.A. Healthy Eating Active Communities (HEAC) Initiative; Tara Kolla, Silver Lake Farms; and an exhibition of finalists from the Redesign Your Farmers Market contest.

A booth sponsored by Farmlab

A timeline chronicling the history of farmers’ markets in Los Angeles and graphics designed by the 30 Years & Growing team: Joseph Prichard, Michelle Park and Manuel Garcia

Free produce bags from ECOBAGS printed by Fresh Pressed

Over 40 local farmers, prepared foods and fresh food vendors as well as local artisans

And it wouldn’t be a birthday without cake! We’ll celebrate 30 years with the cutting of a carrot cake, which means free carrot cake for all attendees.

Check back often as this list is updated frequently. And we’ll see you at City Hall on September 3!

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The 30 Years and Growing event festivities will include a salsa contest.  Start harvesting your tomatoes, chopping your onions, and finding the hottest locally grown peppers.

Salsa submissions are due on the day of the event.  Full contest details can be downloaded here.

Judges will include local officials, community members, and chefs.

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Event Flyer

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Join us for 30 Years and Growing, a celebration of the 30th anniversary of Los Angeles’ first farmers’ market.

The Gardena market, which opened June 23, 1979, was the first of many great markets in Southern California. This milestone will be celebrated by Los Angeles Mayor Antonio Villaraigosa and LA area community members on September 3, 2009.

When: September 3, 2009, 10am – 2pm.  Press conference at 10:30 10:00am (new time!).

Where: Lawn of City Hall, 1st and Spring St. Downtown Los Angeles (map)

What: 30th Anniversary celebration with local foods marketplace, press conference, entertainment, salsa tasting contest, and more!

Keep checking back, this site is growing.

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